

Business Storytelling First Principles
Mike Adams is right on target when he says that, “Storytelling is not the opposite of logical arguments.” Adams, M 2018 pp.41. Business Storytelling’s power comes from its scientific principles
You have messages that need to stick.
You have important messages to communicate, but they’re not sticking. They’re not being remembered or acted upon.
Story-powered communications could be the answer you’re looking for.
Recent Blog Posts
Mike Adams is right on target when he says that, “Storytelling is not the opposite of logical arguments.” Adams, M 2018 pp.41. Business Storytelling’s power comes from its scientific principles
Last week I was reminded why and how stories work. Stories are a defining part of what makes us human and how we build communities My life in Seoul is
Graeme Salt from Dulwich College Seoul Uses a Story to Show How Its Outdoor Education Adds Value and Exemplifies Its Values. In 2010, Dulwich College Seoul opened its doors in