Apple
Brand Stories vs. Business Stories
How do Brand Stories and Business Stories Interrelate? Using Apple as an example.
Rod Rothwell
February 2, 2020
Which stories do you need?
POWER YOUR BUSINESS WITH STORIES
Which stories do you need?
Download our PDF for an overview.
You have messages that need to stick.
You have important messages to communicate, but they’re not sticking. They’re not being remembered or acted upon.
Story-powered communications could be the answer you’re looking for.
Recent Blog Posts
Anecdote
Improving Our Success Stories
Success stories are key to building credibility and trust. When I worked for Samsung, I helped the business development teams on their sales pitches, both for direct sales and competitive
Rod Rothwell
January 21, 2020
Australia
Starbucks Failure in Australia was a about Connection.
By prioritizing their product over a personal connection Starbucks set themselves up for failure. Starbucks in Australia should have learned from the most successful cafe owners in Australia before wasting
Rod Rothwell
December 29, 2019
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