Apple
Brand Stories vs. Business Stories
How do Brand Stories and Business Stories Interrelate? Using Apple as an example.
Rod Rothwell
February 2, 2020
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Anecdote
Improving Our Success Stories
Success stories are key to building credibility and trust. When I worked for Samsung, I helped the business development teams on their sales pitches, both for direct sales and competitive
Rod Rothwell
January 21, 2020
Australia
Starbucks Failure in Australia was a about Connection.
By prioritizing their product over a personal connection Starbucks set themselves up for failure. Starbucks in Australia should have learned from the most successful cafe owners in Australia before wasting
Rod Rothwell
December 29, 2019