Authenticity
Julia pivots Sool Company due to COVID 19
How a tourism based company pivoted because of COVID 19
Rod Rothwell
August 31, 2020
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Recent Blog Posts
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Apple
Brand Stories vs. Business Stories
How do Brand Stories and Business Stories Interrelate? Using Apple as an example.
Rod Rothwell
February 2, 2020
Anecdote
Improving Our Success Stories
Success stories are key to building credibility and trust. When I worked for Samsung, I helped the business development teams on their sales pitches, both for direct sales and competitive
Rod Rothwell
January 21, 2020