·3 min read
How do Brand Stories and Business Stories Interrelate? Using Apple as an example. Read More
PositionFounder
JoinedFebruary 25, 2019
Articles23
·3 min read
Success stories are key to building credibility and trust. When I worked for Samsung, I helped the business development teams... Read More
·2 min read
By prioritizing their product over a personal connection Starbucks set themselves up for failure. Starbucks in Australia should have learned... Read More
·3 min read
John Sculley invented the Pepsi Challenge and defied Apple’s board to ensure Apple aired the game-changing ‘1984’ Super Bowl ad.... Read More
·2 min read
Mike Adams is right on target when he says that, “Storytelling is not the opposite of logical arguments.” Adams, M... Read More
·2 min read
Last week I was reminded why and how stories work. Stories are a defining part of what makes us human... Read More
·2 min read
Graeme Salt from Dulwich College Seoul Uses a Story to Show How Its Outdoor Education Adds Value and Exemplifies Its... Read More
·2 min read
I tried to say yes to Carmine’s assertion, but I just can’t. If I was ever lucky enough to have... Read More
·1 min read
Excellent work Mark (on left) with Shawn Callahan. Mark Schenk was published on the HRM The site of the Australian... Read More
·1 min read
Probably not … Still, the founder of Microsoft and Co Founder of the Bill and Melinda Gates Foundation has undergone... Read More
·2 min read
I have taken the Myers Briggs Personality Test (MBTI) around 15 times, and it consistently comes up with the same... Read More