·3 min read
How do Brand Stories and Business Stories Interrelate? Using Apple as an example. Read More
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Success stories are key to building credibility and trust. When I worked for Samsung, I helped the business development teams... Read More
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By prioritizing their product over a personal connection Starbucks set themselves up for failure. Starbucks in Australia should have learned from the most successful cafe owners in Australia before wasting millions of dollars. In March 1970, Gus Petersilka, owner of Gus’s Coffee Shop, Garema Place Canberra decided to pop a... Read More
·3 min read
John Sculley invented the Pepsi Challenge and defied Apple’s board to ensure Apple aired the game-changing ‘1984’ Super Bowl ad.... Read More
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Mike Adams is right on target when he says that, “Storytelling is not the opposite of logical arguments.” Adams, M... Read More
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Last week I was reminded why and how stories work. Stories are a defining part of what makes us human and how we build communities My life in Seoul is fantastic. One of the best things is the stories I get to hear. Because we have two distinct communities, the... Read More
·2 min read
Graeme Salt from Dulwich College Seoul Uses a Story to Show How Its Outdoor Education Adds Value and Exemplifies Its... Read More
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I tried to say yes to Carmine’s assertion, but I just can’t. If I was ever lucky enough to have... Read More
·1 min read
Excellent work Mark (on left) with Shawn Callahan. Mark Schenk was published on the HRM The site of the Australian HR Institute website, HRM on August 14. In the article he examines three common myths on Business Storytelling, Myth #1: Storytelling is an innate ability (a superpower) Yes it is,... Read More
·1 min read
Probably not … Still, the founder of Microsoft and Co Founder of the Bill and Melinda Gates Foundation has undergone... Read More
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I have taken the Myers Briggs Personality Test (MBTI) around 15 times, and it consistently comes up with the same... Read More