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How a tourism based company pivoted because of COVID 19 Read More
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How do Brand Stories and Business Stories Interrelate? Using Apple as an example. Read More
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Success stories are key to building credibility and trust. When I worked for Samsung, I helped the business development teams on their sales pitches, both for direct sales and competitive bidding. The success rate wasn’t as high as it should have been. This frustration was the first step in me... Read More
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By prioritizing their product over a personal connection Starbucks set themselves up for failure. Starbucks in Australia should have learned... Read More
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John Sculley invented the Pepsi Challenge and defied Apple’s board to ensure Apple aired the game-changing ‘1984’ Super Bowl ad.... Read More
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Mike Adams is right on target when he says that, “Storytelling is not the opposite of logical arguments.” Adams, M 2018 pp.41. Business Storytelling’s power comes from its scientific principles and standard frameworks. In our workshops we begin by providing a definition of Business Stories. This is the slide just... Read More
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Last week I was reminded why and how stories work. Stories are a defining part of what makes us human... Read More
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Graeme Salt from Dulwich College Seoul Uses a Story to Show How Its Outdoor Education Adds Value and Exemplifies Its... Read More
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I tried to say yes to Carmine’s assertion, but I just can’t. If I was ever lucky enough to have a coffee with Carmine Gallo I would ask him whether he was allowed to tell him the name of his personal clients. I’m guessing the answer is no. But anyway... Read More
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Excellent work Mark (on left) with Shawn Callahan. Mark Schenk was published on the HRM The site of the Australian... Read More
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Probably not … Still, the founder of Microsoft and Co Founder of the Bill and Melinda Gates Foundation has undergone... Read More
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I have taken the Myers Briggs Personality Test (MBTI) around 15 times, and it consistently comes up with the same answer; Introverted iNtuitive Feeling Judging or INFJ. This is the rarest of personality types. So is professional communicator and business storyteller, the craziest profession for someone with this personality type?... Read More