AppleclarityFoundation StoryLeadershipstorystrategyUncategorized12 months ago·3 min readBrand Stories vs. Business StoriesHow do Brand Stories and Business Stories Interrelate? Using Apple as an example. Read More
anti-storyAppleGallostory1 year ago·2 min readI Want to Agree with Carmine Gallo, But Tim Cook is not a Master Communicator.I tried to say yes to Carmine’s assertion, but I just can’t. If I was ever lucky enough to have... Read More
AnecdoteAppleInnovationLeadershipstrategy1 year ago·3 min readJohn Sculley Broadens Our Definition of Creative.John Sculley invented the Pepsi Challenge and defied Apple’s board to ensure Apple aired the game-changing ‘1984’ Super Bowl ad.... Read More
