·3 min read
How do Brand Stories and Business Stories Interrelate? Using Apple as an example. Read More
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Mike Adams is right on target when he says that, “Storytelling is not the opposite of logical arguments.” Adams, M... Read More
·2 min read
Graeme Salt from Dulwich College Seoul Uses a Story to Show How Its Outdoor Education Adds Value and Exemplifies Its... Read More
·1 min read
Excellent work Mark (on left) with Shawn Callahan. Mark Schenk was published on the HRM The site of the Australian... Read More
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I have taken the Myers Briggs Personality Test (MBTI) around 15 times, and it consistently comes up with the same... Read More
·3 min read
Success stories are key to building credibility and trust. When I worked for Samsung, I helped the business development teams... Read More
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Last week I was reminded why and how stories work. Stories are a defining part of what makes us human... Read More
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I tried to say yes to Carmine’s assertion, but I just can’t. If I was ever lucky enough to have... Read More
·1 min read
Probably not … Still, the founder of Microsoft and Co Founder of the Bill and Melinda Gates Foundation has undergone... Read More
·1 min read
The Nike Waffle Trainer Story The best way to remember a story is to remember the main points and then tell... Read More