STORYTELLING FOR SALES

COURSE OVERVIEW


Storytelling for sales enhances with your sales approach by focusing on connection and sticking your message

Prospects need to know certain things about you. How can they trust you, how have you helped others, what difference did your offering make to other people. All of these are best answered through Sales Stories.

Through this workshop you will be able to enhance your ability to connect better with prospects and demonstrate both value and differentiation.
You will also plan your next approach to a prospect and strategically decide which stories to share and when.

Through this workshop you develop your idea into a full pitch that can be take on the road as-is, or adapted to the various audiences you meet.

Sales stories connect you to your prospects and show how you will help them.
SFS workshop help you learn how to tap into sales story power:

  • Get customers telling you stories to build rapport by sharing your CONNECTION STORIES.
  • Communicating business value using SUCCESS STORIES.
  • Build trust through WHO AM I and THIS IS WHAT WE DO STORIES
  • Overcoming hesitations and objections using INFLUENCE STORIES
  • Encourage insight and empowerment – how to understand what’s really going on – STORY-LISTENING AND SENSEMAKING

PRE-WORK

Before attending the workshop, participants complete a short piece of pre-work. The results of the pre-work are integrated with the program materials. The good news is that the pre-work will take no longer than 10-12 minutes.

PART 1 | FOUNDATIONS

  • Why sellers tell stories
  • Story features
  • Spotting stories
  • Three types of story works
  • Story patterns
  • Sales is a process

PART 2 | BUILDING RAPPORT

  • The elephant and the rider
  • Connection stories
  • Finding a connection story
  • Reflection

PART 3 | BUILD CREDIBILITY

  • Trust
  • Story repertoire
  • Story mastery process
  • Success stories
  • Story-listening

PART 4 | DEMONSTRATE VALUE

  • Four stories to learn
  • Clarity stories
  • Making your stories even better
  • When not to tell a story
  • Reflection

PART 5 | ASK FOR THE BUSINESS

  • Anti-stories
  • Influence stories
  • Future stories

PART 6 | PUTTING IT ALL TOGETHER

  • Make your pitch
  • Establish Deliberate Practice Program

Course Features

Participants 8-20
Languages English
Style Intensive Workshop
Duration 1 or 2 Days
I got 2 dimensions enhanced thru the courses, first one is professional hard skillsets, getting practical knowledge directly apply on real business challenges front facing at the office. Second one is smart flawless communication soft skills, this is pretty much important that aims to get agile even though in the middle of bottlenecks.
JKH Technology
Marketing Analyst
Your class was helpful for me. Even I have many experiences regarding presentations in front of people, but I have never thought about those details such as ice breaking, gestures, eye contact, proper level of voice sound, and so on. I believe that your experienced and meticulous comments considerably improved my presentation skills at school and work. Thank you once again for your excellent class.
KSJ Medical
Sales Manager
The courses certainly help me to rethink and analyze about the gaps and common denominators between what I learn in class and what I face every day in the office. I feel however that the courses would certainly help me in the future if my position changes to a more senior managerial level.
HWH
Life Insurance Sales

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